Email Marketing

Are you currently collecting email addresses from your customers and sending them emails periodically? If not, you should definitely start doing this regardless of the business that you’re in.

Why? For starters, communicating with your current customers is a lot cheaper than trying to communicate with new customers. You already did the hard work of gaining your current customers, so you will probably want to make sure that you stay in communication with those customers so that you don’t lose them.

To get started, you should be taking your customer’s contact information, including email address, and putting them into some type of database, spreadsheet, or software. If you’re doing this already, good for you…advance to go and collect your $200 (Monopoly reference). However, if you’re not doing this already, you might want to start organizing your customer’s information and putting them into a spreadsheet.

If you are already collecting your customer’s contact information, but that information is spread out between multiple sources, then it will still be a good idea to compile that information into a single spreadsheet that has multiple sheets categorized.

Here is a small list of common multiple places where businesses could have their customer’s contact information that needs to be compiled into one location:

Once all of your customer’s contact information is compiled into one location and categorized, it’s time to select software that will allow you to manage these contacts and allows you to send email marketing campaigns to your contacts. All you need to do is pick the software, save your spreadsheet, and upload it to your choice of software via a CSV file in most cases.

There are dozens of good software choices and each one has its own pros and cons. However, here are our top 5 choices:

MailChimp – One of the most popular because it’s also one of the cheapest email campaign software tools out there.
HubSpot – One of the more popular but more powerful email marketing tools out there. They have free options for those just getting started, but if you want to take advantage of some of their other features, it does get somewhat expensive.
Constant Contact – It’s more powerful than MailChimp because it has more integration possibilities with other software out there, but it’s also slightly more expensive if you have a lot of contacts. Still a strong choice for most business types.
Zoho – This is a great option if you're already in the Zoho environment. If you want more than email marketing platform that is affordable, Zoho should definitely be on your radar.
Salesforce Pardot – If you’re a large business and you are in the Salesforce environment already, then Salesforce Pardot is going to be the email campaign software solution for you. It’s the most expensive on our list by far, but it’s also the most powerful as well.

There is a lot that goes into getting your customers into one location and then keeping up with it. Luckily there are a lot of automation options out there now that allow you to keep your list up to date as you grow.

Once your customer’s contact information list is compiled and you have set up and configured your email campaign software, it’s time for you to start sending out email marketing campaigns to your customers. Word of advice though… don’t send these too often or else it will most likely be perceived as SPAM and you will start getting unsubscribers. Also, make sure that you use good copy when writing your email marketing campaigns or else that too will lead to unsubscribers.

Drew Restivo
Founder at HiredMarketing.com

We would LOVE the opportunity to help you setup and manage your email campaigns! This is one of the many reasons why we created HiredMarketing.com because we want to be your product marketing hired hand when you need help. We work on demand, so we can do as little or as much as you need us to. We work on a monthly retainer model so you get to determine how many hours we work on your product marketing projects each month, so you never have to worry about going over your marketing budget. The days of having to hire and train in-house employees for individual marketing tasks are gone. You hire us and we will use our own proven product marketing specialists to carry out your product marketing tasks efficiently, effectively, and within budget.

If you have questions or if you’re interested in learning more, let’s talk.

If you’re the type of person that needs more data before you want to talk to us, then let us conduct a FREE (for those that qualify) Product Marketing Game Plan (PMGP) on your business and products to show you which product marketing strategies you should be implementing to increase your product sales. For your free Product Market Game Plan (PMGP), click here.

If you want to know our transparent pricing options or if you are ready to hire a hand to help you market your products and increase your product sales, then go ahead and click here.