We Help Businesses Market, Manage, and Sell Their Products!
Our #1 Goal:
Understanding Your Business – In order for us to create a Product Marketing Game Plan (PMGP) for your business and your products, we will first need to do some research on your business, products, and niche. We will also need to understand how you are currently marketing your products. Once we conclude our research, we will then be able to create your PMGP.
In our PMGP, we will do the hard work for you and we will give you a step-by-step game plan on which product marketing strategies you should start implementing now in order to start getting more sales to your products.
To qualify for this free PMGP, you must be an actual business, have at least (1) product that is ready to sell, and have a marketing budget of at least $2,500 USD.
The information that you give us will remain confidential and you can rest assured that we won’t share it with anyone outside of our organization without your permission.
Getting Started With Marketing Your Products.
We would LOVE it if you hired us to help you market your products, but we also want to be a resource for the do-it-yourself types who want to do their own product marketing. Whether you hire us or if you end up doing your own product marketing, we hope that hiredmarketing.com can be a resource for most of your product marketing needs.
Before we start talking about how we are going to help you sell more products, we need to talk about product marketing fundamentals.
You can’t build a house unless you have a solid foundation. The same principle applies to product marketing. You can’t sell your products at scale without first making sure that your business and products have the minimum resources in place in order to scale. This is very important because when you get your shot at getting your products into large online and offline retailers, you want to make sure that you don’t miss your mark.
To help you with this, we have identified the four most important prerequisites that you should have in place before you spend any time on any other marketing strategies.
The 4 Most Important Prerequisites Needed Prior To Scaling:
In order to sell your products online at scale, we need to make sure that you have all of your prerequisites dialed in before you spend a dime on any additional marketing strategies.
Why? Because in our experience, if you don’t address these prerequisites before you start implementing any additional marketing strategies, then it will make it significantly harder to get your products on larger product platforms when those opportunities arise and they will. Large online and offline marketplaces like Walmart®, Whole Foods®, Target®, Lowes®, etc. won’t invest in you if you don’t invest in yourself, so you need to do what you can now to make your business and products look their best.
In order to get your products listed with these larger marketplaces, you need to show them that you’re credible, professional, and dependable. They also want to make sure that they are listing and selling a quality product. Essentially, by addressing these prerequisites first and foremost, you will show these larger online and offline marketplaces that you’re worth the time, effort, and risk.
We Define Branding Into 2 Parts:
Every business needs a professional website to communicate to their customer who they are and what they do. You can go the DIY route and build your own website if you are on a tight budget or you can outsource your web development project to us so you can see how we can turn more of your visitors into customers.
Here are a few important things to consider when having your website developed:
These are just some of the things that you need to think about before you start any web development project.
Our team of web developers has been building websites since the early 2000s, so you can rest assured that if you choose us to build your next website that it will be done professionally. This means that not only will your new site have a clean and modern design, but it will also be secure, fast, responsive (work on mobile phones and tablets), and scalable. If you’re interested in learning more, let’s talk!
No matter which type of product that you sell, you should always have your own e-commerce store on your own domain name before you start selling anywhere else.
There are several reasons why you need your own e-commerce store, but here are the 3 most important reasons why you should:
Social media is a great way to draw attention and help give credibility to your company and your products. The best part about this is it’s free to do if you do it organically. All you need to do is set up an account, build out your profile, put together some interactive content, create some eye-catching graphics, and post regularly. That’s it! There are even ways to automate this which we will be happy to show you.
Here are the top 5 social media channels that we recommend looking into at the very minimum:
One you address prerequisites 1, 2, and 3, it’s time to add your products to both online & offline marketplaces. There are dozens of marketplaces that you can add your products to, so make sure that you take advantage of adding your products to as many online marketplaces & offline marketplaces that fit your niche.
Selling on Amazon is a MUST if you sell directly to consumers AND you own the rights to the products that you sell. We have clients who meet these criteria and sell exclusively on Amazon and do very well. However, if you sell products with the same SKU that others are already selling on Amazon.com, then unless you can beat their sales price by at least $.01 cent for each product that you want to sell, then you won’t be able to win the “buy box”. If you can’t afford to price your products below your competitors to win the buy box, then you should look at selling your products on other platforms with less competition.
If the products that you sell are unique, handmade, and/or if you make your products yourself, then ETSY is the online marketplace for you! Etsy caters to small and medium businesses that have unique products that they make themselves, so if this is you, make sure that selling on Etsy is a top priority for you.
Are you in the business of selling used products? Do you sell a variety of different products in different niches? Do the products that you sell change on a regular basis? If you answered yes to any of these questions, then Ebay is a good online marketplace option for you.
If you’re a business that sells mostly to local customers within a 500-mile radius, then you should definitely look at selling your products on Facebook Marketplace. The types of products that do well here are products that are usually too expensive to ship. Automobiles, boats, real estate, furniture, appliances, etc. However, Facebook Marketplace isn’t limited to large items and you can still sell smaller items for pickup and/or for shipping too.
If the products that you are selling fit in the household goods category then you should definitely think about adding your products on Wayfair®. Wayfair® works on a dropship model. The way that this works is that they advertise your products on their website (at wholesale cost) and once a Wayfair® customer purchases one or more of your products from their website (at retail cost), they then send the order to you. You will then need to pack and ship the product(s) directly to the end customer. Wayfair pays for 100% of the shipping costs.
Cost: Take your retail price and minus your wholesale price (mutually agreed upon) and that’s the cost to have your products on Wayfair®. They pay for shipping 100% too! Just make sure that you have product liability insurance of at least $1 million per occurrence and $2 million in general aggregate to sell here.
If you’re an established product-based business that already sells unique products in stores and/or online competitively, then you should definitely apply to sell your products on Walmart.com. Getting approved to sell on Walmart.com isn’t as easy as some of these other marketplaces, so before you apply, make sure that you have at least prerequisites 1-3 completed before you even think to put in your application to sell here. You will also need to make sure that you have insurance, GTINs for all of your products, prior e-commerce experience, unique products, and competitive pricing at the very least. Walmart.com is an excellent online marketplace and can often be your biggest sales channel depending on your product and your niche.
Are you looking for more online and/or offline marketplaces to sell your products? Here are a few more that you can explore:
Product marketing is an ongoing process that continues to pay dividends as you scale and sell more products. Scaling your business and your products isn’t always easy, but we are here to help you make it easier.