Hire Your Own Custom Marketing Team Using HiredMarketing.com
Did you know that it often takes several marketing specialists to run a single marketing campaign?
That’s why it’s so important to have access to a team of marketing specialists to make sure that your next marketing campaign is a success! When you’re ready, let’s talk so that we can build out your marketing team with some of these marketing specialists.
The best way for a small business to gain more customers & increase sales is through team-based marketing.
Why is hiring a marketing team better than hiring independent freelancers or employees?
Your Business Needs Marketing.
Let’s face it. If you want to increase sales for your business then you need to do some marketing.
To do some marketing, all you need to do are these two steps:
- In order to do some marketing, you first need to create a marketing plan.
- Once your marketing plan is created, then you need to put that plan into action.
Once you put that plan into action, then you will immediately start seeing your sales increase in your business.
Yes, it’s really that simple.
The problem is that if you’re too busy running your business then how in the world are you ever going to find the time to create a marketing plan and put it into action?
That’s where we come in. We will put together a custom marketing team that is specialized for your business that focuses on your marketing while you focus on your business.
Marketing - There Is A Lot More To It Than Just Having A Website.
The problem with the word “marketing” is that it is often misunderstood. A lot of businesses think that marketing means that you build a website and put up a few social media pages and then hope that the world will come knocking at their door to receive their products and/or services.
However, with around 2 billion websites on the internet and just under 5 billion social media user accounts (as of 2023), how in the world is anyone ever going to find your website or social media profile over the competition? The honest answer is that they aren’t likely going to find you. That’s why marketing, multichannel and omnichannel marketing strategies to be specific, are super important if you want to increase sales and your customer base.
Multichannel Marketing - Marketing Your Business Using Multiple Channels & Strategies
Multichannel marketing just means that you promote your business, products, and/or services in multiple channels (hang-out spots) so that you make it easier for your customers to find you. Your current and future customers don’t all hang out in the same place so you need to either go to them or make it easy for them to find you wherever they may be.
Where do your customers hang out? Well, that depends on what type of business you are running and who your target customers are. Here are a few popular channels where your customers could be hanging out:
- Google – If your customers are doing Google searches looking for your products and/or services, then you need to build a website, invest in Search Engine Optimization (SEO), and run Pay-Per-Click (PPC) campaigns using Google Ads at the very least.
- Facebook – If your customers are on social media platforms like Facebook, then you need to create a Facebook / Meta business page for your business and fill it out entirely. You then need to post to it regularly (1 to 3 times per week at a minimum). After that, running Pay-Per-Click (PPC) ads on Facebook would help tremendously.
- Google Maps – If you’re a local brick-and-mortar business then setting up a Google Business Profile so that your business is found on Google Maps (and other map apps) is a MUST.
These are just 3 of dozens of marketing channels that your business needs to consider marketing in. However, before you go down the multichannel marketing rabbit hole, you first need to create a marketing plan and prioritize your marketing strategies.
MARKETING PLAN - STEP 1 - DO THIS FIRST!
Create Your Marketing Plan.
Your marketing plan doesn’t need to be complicated. It just needs to be well thought out so that it works for your business and your target market. Don’t worry, we will help you with this.
Every business is different so depending on your business, some marketing strategies might need to take priority over other strategies. You just need to figure out which strategies need to be implemented now and which ones can wait.
For most businesses, we HIGHLY recommend that you focus on getting your marketing prerequisites in order before you focus on any of the additional marketing channels and/or strategies.
MARKETING PLAN PREREQUISITES
The foundation of any marketing campaign starts with your branding. Are the graphics for all of your marketing materials for your business professional or can they use some work? Does the content listed on your website, flyers, or any of your other marketing mediums actually help you bring in customers or do you think some fresh new creative copy might help? If you have any doubts about your branding, then we highly suggest that you work on your branding BEFORE you spend any time or money on any other forms of marketing.
After you address the marketing prerequisite strategies, then you can start looking into short-term and long-term strategies.
There are all kinds of marketing strategies that you can use to bring attention to your business, but which ones should you tackle first? That depends on whether you want short-term results or long-term results.