Hire a Custom Marketing Team Dedicated To The Success Of Your Small Business.

Why hire an individual freelancer or employee for your marketing when you can hire an entire marketing team for around the same cost as a single employee?

That’s right, you can hire an entire marketing team for your business led by your very own marketing manager on HiredMarketing.com for as little as $750 per month.

What we do is simple. We first assign you a marketing manager who will be your single point of contact. Your marketing manager will then work with you to create a marketing plan that accomplishes all of your marketing goals. Once you approve your marketing plan, your marketing manager will then assemble your custom marketing team who will be responsible for carrying out your marketing plan.

Marketing Teams For Hire

The best way for a small business to gain more customers and increase sales is through team-based marketing.

At HiredMarketing.com, we give small businesses access to an entire team of marketing specialists who will help them accomplish their marketing goals for a fraction of what it would cost to hire individual freelancers, employees, and/or other marketing agencies.

Why is hiring a marketing team better than hiring independent freelancers or employees?

Marketing teams create synergy as they are used to working together to accomplish their client’s marketing objectives. Individual freelancers and employees create inefficiency IF they are tasked to do more than their specialty. To give you an example of why marketing team synergy is so important, click here to read a sample case study of a typical marketing project scenario when employees and independent freelancers are used.

Your Business Needs Marketing.

Let’s face it. If you want to increase sales for your business then you need to do some marketing.

To do some marketing, all you need to do are these two steps:

In order to do some marketing, you first need to create a marketing plan.
Once your marketing plan is created, then you need to put that plan into action.

Once you put that plan into action, then you will immediately start seeing your sales increase in your business.

Yes, it’s really that simple.

The problem is that if you’re too busy running your business then how in the world are you ever going to find the time to create a marketing plan and put it into action?

That’s where we come in. We will put together a custom marketing team that is specialized for your business that focuses on your marketing while you focus on your business.

Marketing - There Is A Lot More To It Than Just Having A Website.

The problem with the word “marketing” is that it is often misunderstood. A lot of businesses think that marketing means that you build a website and put up a few social media pages and then hope that the world will come knocking at their door to receive their products and/or services.

However, with around 2 billion websites on the internet and just under 5 billion social media user accounts (as of 2023), how in the world is anyone ever going to find your website or social media profile over the competition? The honest answer is that they aren’t likely going to find you. That’s why marketing, multichannel and omnichannel marketing strategies to be specific, are super important if you want to increase sales and your customer base.

Multichannel Marketing - Marketing Your Business Using Multiple Channels & Strategies

Multichannel marketing just means that you promote your business, products, and/or services in multiple channels (hang-out spots) so that you make it easier for your customers to find you. Your current and future customers don’t all hang out in the same place so you need to either go to them or make it easy for them to find you wherever they may be.

Where do your customers hang out? Well, that depends on what type of business you are running and who your target customers are. Here are a few popular channels where your customers could be hanging out:

Google – If your customers are doing Google searches looking for your products and/or services, then you need to build a website, invest in Search Engine Optimization (SEO), and run Pay-Per-Click (PPC) campaigns using Google Ads at the very least.
Facebook – If your customers are on social media platforms like Facebook, then you need to create a Facebook / Meta business page for your business and fill it out entirely. You then need to post to it regularly (1 to 3 times per week at a minimum). After that, running Pay-Per-Click (PPC) ads on Facebook would help tremendously.
Google Maps – If you’re a local brick-and-mortar business then setting up a Google Business Profile so that your business is found on Google Maps (and other map apps) is a MUST.

Multi-Channel Marketing

Where Your Customers Are Hanging Out?

These are just 3 of dozens of marketing channels that your business needs to consider marketing in. However, before you go down the multichannel marketing rabbit hole, you first need to create a marketing plan and prioritize your marketing strategies.

Creating Your Marketing Plan.

Your marketing plan doesn’t need to be complicated. It just needs to be well thought out so that it works for your business and your target market.

Every business is different so depending on your business, some marketing strategies might need to take priority over other strategies. You just need to figure out which strategies need to be implemented now and which ones can wait.

For most businesses, we HIGHLY recommend that you focus on getting your marketing prerequisites in order before you focus on any of the additional marketing channels and/or strategies.

YOUR MARKETING PLAN – MARKETING PREREQUISITES

The following marketing strategies are the foundation of your marketing plan so it’s important that you address these first before you spend any time or money on any other marketing strategies.

BRANDING – PROFESSIONALIZE YOUR GRAPHICS AND YOUR COPY

We Define Branding Into 2 Parts: Graphics & Copywriting

Graphics

These are the visual elements that your customers will first see and judge your products from. This includes your logo, product pictures, website images, social media pictures, and everything graphical around your brand and products. Professional graphics always result in more customers and more sales.

Copywriting

Content that is short and to the point almost always results in higher conversion rates (sales). People are too busy to read novels, so unless your product or niche requires a lengthy explanation, keep it short, simple, and to the point when you can. Just don’t forget to use keywords that you want to be found in Google for.

We have professional graphic designers, product photographers, and copywriters on hand ready to help you with maximize your branding, so if you could use our help, Let’s Talk!

WEBSITE DEVELOPMENT – DEVELOP YOUR WEBSITE WITH SCALABILITY IN MIND

Every business needs a professional website to communicate to their customer who they are and what they do. You can go the DIY route and build your own website if you are on a tight budget. If you do choose to go the DIY route, we highly recommend choosing a content management system (cms) that can handle everything that you throw at it. Next, make a list of the features that you want your website to have. Finally, make sure you choose a reliable hosting provider.

Content Management System (CMS) – Pick a scalable content management system (CMS). We highly recommend WordPress as it’s the most popular CMS in the world and it’s the most scalable. Need we say more?

Website Features (Plugins) – Make a list of special features that you want your website to do. For example, if you want your website visitors to book appointments directly on your website, then you need an online booking plugin.

Hosting – Pick a reliable hosting company and server. We recommend only hosting your website only on Google Cloud, Amazon Web Services (AWS), or DigitalOcean servers. Why? Speed, Security, and SEO (SSS).

We have AMAZING web developers on our marketing team, so if you would like us to develop, re-develop, fix, add features, or maintain your existing website, Let’s Talk!

SOCIAL MEDIA – Choose Your Social Media Platforms and Then Add Content

Social media is a great way to draw attention and help give credibility to your business and/or your products. To get started, all you need to do is set up an account, build your profile, write creative content, and post regularly. You can promote your business organically through these platforms or through paid advertising like Pay-Per-Click (PPC) campaigns. Social media is powerful!

If you sell business-to-business (B2B) products or services, then LinkedIn should be at the top of your social media efforts. LinkedIn is great for networking and getting in touch with others in your niche. You can also run ads as well for additional B2B networking opportunities.

Facebook

Having a business Facebook page for (B2B) or (B2C) is usually a great idea for every business. Once you set up your Facebook Business page, you will then have a plethora of tools that will allow you to drive more attention to your website and/or e-commerce store.

Instagram

Both product and service-based businesses generally do very well on Instagram since it’s easy to promote your business using images. It’s highly recommended to set up an Instagram account whether you sell B2B or B2C because you can do so much with it.

Twitter

This is a great platform to quickly communicate with your followers in 280 characters or less. It’s also perfect for networking! You can make new product announcements, advertise specials, follow other companies/people in your niche, and much more.

YouTube

Videos are a great way to advertise your products and services and YouTube is the best for this. The videos that you create can also be embedded in your website and e-commerce stores as well as your other social media accounts.

TikTok

TikTok is the newest social media platform on this list. If you have exciting content that you want to go viral then TikTok might best the best option for you. It’s a great option for both (B2B) and (B2C) companies in both product and service-based businesses.

Reddit is a great resource to find your customers in very specific niches. If you can contribute valuable content in the subreddits that fit your business niche, then you will get upvotes that will help increase your karma and brand recognition.

Discord

Discord is an amazing platform for both (B2B) and (B2C) businesses that want to create or join communities in very specific niches. For example, if you’re in the business of camping, you can chat with other campers looking to give and receive camping info.

Social media can be a very powerful marketing strategy, so make sure that you take advantage of at least 1 or 2 of these social media platforms. Keeping up with all of the demands that social media requires can be very time-consuming, so if you need help creating content and/or managing these social media accounts, then Let’s Talk!

MARKETING STRATEGIES

There are all kinds of marketing strategies that you can use to bring attention to your business, but which ones should you tackle first? That depends on whether you want short-term results or long-term results.

Short-Term Marketing Strategies

Short-Term Marketing – Do you want immediate results? If you’re looking to immediately increase sales for your business, then here are some marketing strategies that you can implement right now to see results quickly.

These short-term marketing strategies are great ways for you to gain instant visibility for your business which will almost always result in an immediate increase in customers and sales. Please keep in mind that these are short-term marketing strategies, so you’re most likely going to have to spend time and money each time want to gain instant visibility and increase your product sales. So in essence, short-term marketing means short-term results.

Long-Term Marketing Strategies

Long-Term Marketing – Do you want to build results over a longer period of time? If you’re looking to increase sales the slow and steady way, then here are some marketing strategies that you can start implementing now to see continuous results for the long term.

These long-term marketing strategies are great ways for you to gain sustainable visibility for your business which will almost always result in a slow-and-steady increase in customers and sales. Please keep in mind that these are long-term marketing strategies, so even though you might not see an increase in your business sales right away, the time and money that you spend now will allow you to watch your business sales grow steadily and over the long term. So in essence, long-term marketing means long-term results.

Marketing is an ongoing process that continues to pay dividends as you scale and sell more products. Scaling your business isn’t always easy, but we are here to help you make it easier.

Questions? Let’s talk and let us show you how why a custom marketing team that is dedicated to your business success through marketing is the best way to grow and scale your business.