We Help Businesses Market, Manage, and Sell Their Products!

If you have products to sell, then let us show you how we can help you sell more of your products both online & offline.

Why Hire Us To Help You Sell Your Products?

The simple answer is…we get results for our clients. Our team of product marketing specialists is excellent at what they do because marketing products is all that we do. Here are just a few of the product marketing services that we provide: E-Commerce Store Development | Website Development | Graphic Design | Copywriting | Social Media Marketing (SMM) | Pay-Per-Click (PPC) | Email Marketing | Affiliate Marketing | Influencer Marketing | Search Engine Optimization (SEO) and much more. We can help you get your products on marketplaces like Amazon, Walmart.com, Wayfair, and Etsy to name a few once you’re ready.

Our #1 Goal:

Our #1 goal is to help you increase the sales of your products by implementing proven product marketing strategies. To do this, we first need to understand your business, your niche, and analyze how you are currently marketing your products. Once we fully understand what we need to do in order to increase your product sales, we will then put together a Product Marketing Game Plan (PMGP) and present it to you. If you like what you see, then we will implement that game plan for you within a time frame and budget that works for you.

Understanding Your Business – In order for us to create a Product Marketing Game Plan (PMGP) for your business and your products, we will first need to do some research on your business, products, and niche. We will also need to understand how you are currently marketing your products. Once we conclude our research, we will then be able to create your PMGP.

In our PMGP, we will do the hard work for you and we will give you a step-by-step game plan on which product marketing strategies you should start implementing now in order to start getting more sales to your products.

To qualify for this free PMGP, you must be an actual business, have at least (1) product that is ready to sell, and have a marketing budget of at least $2,500 USD.

The information that you give us will remain confidential and you can rest assured that we won’t share it with anyone outside of our organization without your permission.

Getting Started With Marketing Your Products.

We would LOVE it if you hired us to help you market your products, but we also want to be a resource for the do-it-yourself types who want to do their own product marketing. Whether you hire us or if you end up doing your own product marketing, we hope that hiredmarketing.com can be a resource for most of your product marketing needs.

Before we start talking about how we are going to help you sell more products, we need to talk about product marketing fundamentals.

You can’t build a house unless you have a solid foundation. The same principle applies to product marketing. You can’t sell your products at scale without first making sure that your business and products have the minimum resources in place in order to scale. This is very important because when you get your shot at getting your products into large online and offline retailers, you want to make sure that you don’t miss your mark.

To help you with this, we have identified the four most important prerequisites that you should have in place before you spend any time on any other marketing strategies.

PREREQUISITES

The 4 Most Important Prerequisites Needed Prior To Scaling:

In order to sell your products online at scale, we need to make sure that you have all of your prerequisites dialed in before you spend a dime on any additional marketing strategies.

Why? Because in our experience, if you don’t address these prerequisites before you start implementing any additional marketing strategies, then it will make it significantly harder to get your products on larger product platforms when those opportunities arise and they will. Large online and offline marketplaces like Walmart®, Whole Foods®, Target®, Lowes®, etc. won’t invest in you if you don’t invest in yourself, so you need to do what you can now to make your business and products look their best.

In order to get your products listed with these larger marketplaces, you need to show them that you’re credible, professional, and dependable. They also want to make sure that they are listing and selling a quality product. Essentially, by addressing these prerequisites first and foremost, you will show these larger online and offline marketplaces that you’re worth the time, effort, and risk.

Here Are The 4 Prerequisites That We Are Talking About:

This is by far the most important must-have that you need to address before you implement any other product marketing strategies.

We Define Branding Into 2 Parts:

GRAPHICS

These are the visual elements that your customers will first see and judge your products from. This includes your logo, product pictures, website images, social media pictures, and everything graphical around your brand and products. Professional graphics always result in more sales.

COPYWRITING

Content that is short and to the point almost always results in higher conversion rates (sales). People are too busy to read novels, so unless your product or niche requires a lengthy explanation, keep it short, simple, and to the point when you can. Just don’t forget to use keywords that you want to be found in Google for.

We have professional graphic designers, product photographers, and copywriters on hand ready to help you with maximize your branding, so if you could use our help, Let’s Talk!

Every business needs a professional website to communicate to their customer who they are and what they do. You can go the DIY route and build your own website if you are on a tight budget or you can outsource your web development project to us so you can see how we can turn more of your visitors into customers.

Here are a few important things to consider when having your website developed:

Pick a scalable content management system (CMS). We highly recommend WordPress as it's the most popular CMS in the wold and the world and it's the most scalable.
Pick a reliable managed hosting company. We recommend only hosting your website only on Google Cloud, Amazon Web Services (AWS), or DigitalOcean servers. Why? Speed, Security, and SEO (SSS). If you're on a cheap shared server, you are not likely to hit your performance metrics, so we only recommend hosting your site on the servers listed above.
Decide on whether you are going to write the content for your website or if you would rather hire it out to a professional copywriter.
Pick at least 3 other websites that you like and then write down what you like and dislike about each one.
Identify whether or not your website requires any special features. Special features include things like custom forms, social media integrations, blogging capabilities, shopping cart capability, online payment capabilities, and things like this.

These are just some of the things that you need to think about before you start any web development project.

Our team of web developers has been building websites since the early 2000s, so you can rest assured that if you choose us to build your next website that it will be done professionally. This means that not only will your new site have a clean and modern design, but it will also be secure, fast, responsive (work on mobile phones and tablets), and scalable. If you’re interested in learning more, let’s talk!

No matter which type of product that you sell, you should always have your own e-commerce store on your own domain name before you start selling anywhere else.

There are several reasons why you need your own e-commerce store, but here are the 3 most important reasons why you should:

You establish credibility for your company, your brand, and your products. The more professional you appear to your customers, the more you will sell in the short-term and long-term. You should also list your return policy, warranty information, your company’s story, and everything else that your customers would like to know.
You get to control how your products are presented, sold, and shipped. The ball is in your court and you can design your e-commerce store any way that you want. This gives you a huge advantage to grab the attention of your customers by standing out from the competition. If you only list your products where everyone else is, it makes it really hard to stand out.
The marketing dollars that you spend send traffic directly to your store, not somebody else's store (or site). When you spend time and resources to market your products, don't you want your potential customers to go to your e-commerce store under your own domain name. This is important because if you list your products on Amazon for example and you run a Google Adwords marketing campaign that sends customers to your products listed on Amazon, then your new potential customer is only 1 click away from your competitor’s products which are also most likely listed on Amazon. Spend your marketing dollars to send potential customers to your store with your products only.

There are a lot of e-commerce store platforms out there to choose from when building your e-commerce store. The option that is best for your business depends on a number of variables, so let’s talk and we would be more than happy to show you which e-commerce platform will be best for you.

Social media is a great way to draw attention and help give credibility to your company and your products. The best part about this is it’s free to do if you do it organically. All you need to do is set up an account, build out your profile, put together some interactive content, create some eye-catching graphics, and post regularly. That’s it! There are even ways to automate this which we will be happy to show you.

Here are the top 5 social media channels that we recommend looking into at the very minimum:

If you sell business-to-business (B2B) products, then LinkedIn should be at the top of your social media efforts. LinkedIn is great for networking and getting in touch with others in your niche. You can also run ads as well for additional B2B networking opportunities.

FACEBOOK

Having a business Facebook page for most product-based businesses whether they sell B2B or B2C is a great idea. Once you set up your Facebook Business page, you will then have a plethora of tools that will allow you to drive more attention to your page and your e-commerce store.

INSTAGRAM

Product-based businesses generally do very well on Instagram because it’s all about your product images and images of people using your products. It’s highly recommended to set up an Instagram account whether you sell B2B or B2C because you can do so much with it. You can start using hashtags # to drive interest in your Instagram posts, you can run Instagram ads, and much more.

TWITTER

This is a great platform to quickly communicate with your followers in 280 characters or less. You can make new product announcements, advertise specials, follow other companies/people in your niche, and much more.

YOUTUBE

Videos are still a great way to advertise your products and YouTube is the platform to do this on. The videos that you create can also be embedded in your e-commerce stores as well as your other social media accounts. If you have videos, then you need a YouTube account.

There are a lot more social media platforms that you can use to market and sell your products. Here are several more (optional):

If you could use a hand creating these channels for your business, we would love to help you get started. We can also manage your social media accounts for you as well as post on them regularly for you so that you don’t have to worry about it. If this is something that you would be interested in having us do, let’s talk!

One you address prerequisites 1, 2, and 3, it’s time to add your products to both online & offline marketplaces. There are dozens of marketplaces that you can add your products to, so make sure that you take advantage of adding your products to as many online marketplaces & offline marketplaces that fit your niche.

Here are some of the online marketplaces that you should consider adding your products to:

Selling on Amazon is a MUST if you sell directly to consumers AND you own the rights to the products that you sell. We have clients who meet these criteria and sell exclusively on Amazon and do very well. However, if you sell products with the same SKU that others are already selling on Amazon.com, then unless you can beat their sales price by at least $.01 cent for each product that you want to sell, then you won’t be able to win the “buy box”. If you can’t afford to price your products below your competitors to win the buy box, then you should look at selling your products on other platforms with less competition.

Cost: $39 per month plus additional fees per unit sold

If the products that you sell are unique, handmade, and/or if you make your products yourself, then ETSY is the online marketplace for you! Etsy caters to small and medium businesses that have unique products that they make themselves, so if this is you, make sure that selling on Etsy is a top priority for you.

Cost: $0.20 cents per product per month plus transaction fees per unit sold

Are you in the business of selling used products? Do you sell a variety of different products in different niches? Do the products that you sell change on a regular basis? If you answered yes to any of these questions, then Ebay is a good online marketplace option for you.

Cost: Varies – Usually a $0.30 per order fee plus 2.35% to 12.55%+ final value fee (depends on category of product)

If you’re a business that sells mostly to local customers within a 500-mile radius, then you should definitely look at selling your products on Facebook Marketplace. The types of products that do well here are products that are usually too expensive to ship. Automobiles, boats, real estate, furniture, appliances, etc. However, Facebook Marketplace isn’t limited to large items and you can still sell smaller items for pickup and/or for shipping too.

Cost: FREE

If the products that you are selling fit in the household goods category then you should definitely think about adding your products on Wayfair®. Wayfair® works on a dropship model. The way that this works is that they advertise your products on their website (at wholesale cost) and once a Wayfair® customer purchases one or more of your products from their website (at retail cost), they then send the order to you. You will then need to pack and ship the product(s) directly to the end customer. Wayfair pays for 100% of the shipping costs.

Cost: Take your retail price and minus your wholesale price (mutually agreed upon) and that’s the cost to have your products on Wayfair®. They pay for shipping 100% too! Just make sure that you have product liability insurance of at least $1 million per occurrence and $2 million in general aggregate to sell here.

If you’re an established product-based business that already sells unique products in stores and/or online competitively, then you should definitely apply to sell your products on Walmart.com. Getting approved to sell on Walmart.com isn’t as easy as some of these other marketplaces, so before you apply, make sure that you have at least prerequisites 1-3 completed before you even think to put in your application to sell here. You will also need to make sure that you have insurance, GTINs for all of your products, prior e-commerce experience, unique products, and competitive pricing at the very least. Walmart.com is an excellent online marketplace and can often be your biggest sales channel depending on your product and your niche.

Cost: 6% – 20% referral fee to Walmart.com for each product (GTIN) sold. The actual percentage depends on your product’s niche/category.

Are you looking for more online and/or offline marketplaces to sell your products? Here are a few more that you can explore:

Have you already put a checkmark on each of the above prerequisites? If so, let’s move on to some of the additional marketing strategies that you can start implementing to sell more products now and for the foreseeable future.

MARKETING STRATEGIES

There are all kinds of marketing strategies that you can use to bring attention to your business and products, but which ones should you tackle first? That depends on whether you want short-term results or long-term results.

Short-Term Results Marketing – Do you want immediate results? If you’re looking to immediately increase sales for your products, then here are some marketing strategies that you can implement right now to see results quickly.

These short-term marketing strategies are great ways for you to gain instant visibility to your products which will almost always result in an immediate increase in your product sales. Please keep in mind that these are short-term marketing strategies, so you’re most likely going to have to spend time and money each time want to gain instant visibility and increase your product sales. So in essence, short-term marketing means short-term results.

Long-Term Results Marketing – Do you want to build results over a longer period of time? If you’re looking to increase sales the slow and steady way, then here are some marketing strategies that you can start implementing now to see continuous results for the long-term.

These long-term marketing strategies are great ways for you to gain sustainable visibility to your products which will almost always result in a slow-and-steady increase in your product sales. Please keep in mind that these are long-term marketing strategies, so even though you might not see an increase in your product sales right away, the time and money that you spend now will allow you to watch your product sales grow steadily and over the long-term. So in essence, long-term marketing means long-term results.

Product marketing is an ongoing process that continues to pay dividends as you scale and sell more products. Scaling your business and your products isn’t always easy, but we are here to help you make it easier.

Questions? Let’s talk and let us show you how we can help you market, manage, and sell your products online.