{"id":368,"date":"2021-08-12T02:42:18","date_gmt":"2021-08-12T02:42:18","guid":{"rendered":"https:\/\/hiredmarketing.com\/?page_id=368"},"modified":"2021-10-27T15:32:00","modified_gmt":"2021-10-27T20:32:00","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/hiredmarketing.com\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"\t\t
Are you currently collecting email addresses from your customers and sending them emails periodically? If not, you should definitely start doing this regardless of the business that you\u2019re in.<\/p>
Why? For starters, communicating with your current customers is a lot cheaper than trying to communicate with new customers. You already did the hard work of gaining your current customers, so you will probably want to make sure that you stay in communication with those customers so that you don\u2019t lose them.<\/p>
To get started, you should be taking your customer\u2019s contact information, including email address, and putting them into some type of database, spreadsheet, or software. If you\u2019re doing this already, good for you\u2026advance to go and collect your $200 (Monopoly reference). However, if you\u2019re not doing this already, you might want to start organizing your customer\u2019s information and putting them into a spreadsheet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Once all of your customer\u2019s contact information is compiled into one location and categorized, it\u2019s time to select software that will allow you to manage these contacts and allows you to send email marketing campaigns to your contacts. All you need to do is pick the software, save your spreadsheet, and upload it to your choice of software via a CSV file in most cases.<\/p>
There are dozens of good software choices and each one has its own pros and cons. However, here are our top 5 choices:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t There is a lot that goes into getting your customers into one location and then keeping up with it. Luckily there are a lot of automation options out there now that allow you to keep your list up to date as you grow.<\/p> Once your customer\u2019s contact information list is compiled and you have set up and configured your email campaign software, it\u2019s time for you to start sending out email marketing campaigns to your customers. Word of advice though\u2026 don\u2019t send these too often or else it will most likely be perceived as SPAM and you will start getting unsubscribers. Also, make sure that you use good copy when writing your email marketing campaigns or else that too will lead to unsubscribers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Drew Restivo<\/strong> We would LOVE<\/strong> the opportunity to help you setup and manage your email campaigns! This is one of the many reasons why we created HiredMarketing.com because we want to be your product marketing hired hand when you need help. We work on demand, so we can do as little or as much as you need us to. We work on a monthly retainer model so you get to determine how many hours we work on your product marketing projects each month, so you never have to worry about going over your marketing budget. The days of having to hire and train in-house employees for individual marketing tasks are gone. You hire us and we will use our own proven product marketing specialists to carry out your product marketing tasks efficiently, effectively, and within budget.<\/p> If you have questions or if you\u2019re interested in learning more, let\u2019s talk<\/a><\/strong>.<\/p> If you\u2019re the type of person that needs more data before you want to talk to us, then let us conduct a FREE (for those that qualify) Product Marketing Game Plan (PMGP) on your business and products to show you which product marketing strategies you should be implementing to increase your product sales. For your free Product Market Game Plan (PMGP), click here<\/a><\/strong>.<\/p>\n\t\t\t\t\t\t\t
Founder at\u00a0HiredMarketing.com<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t