{"id":364,"date":"2021-08-12T02:41:55","date_gmt":"2021-08-12T02:41:55","guid":{"rendered":"https:\/\/hiredmarketing.com\/?page_id=364"},"modified":"2021-10-27T15:34:10","modified_gmt":"2021-10-27T20:34:10","slug":"pay-per-click-ppc","status":"publish","type":"page","link":"https:\/\/hiredmarketing.com\/pay-per-click-ppc\/","title":{"rendered":"Pay-Per-Click (PPC)"},"content":{"rendered":"\t\t
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PAY-PER-CLICK (PPC)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tPay-Per-Click (PPC)<\/strong> \u2013 an advertising strategy that allows you to place ads on websites, apps, and online marketplaces and only pay a small fee each time someone new clicks on your ad(s).\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tImportant Note: Pay-Per-Click (PPC) campaigns are also referred to as Social Media Marketing (SMM) campaigns when these ads are done on social media platforms.<\/em>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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How does it work?<\/strong><\/p>

Step 1<\/strong>. You first need to choose the online platform(s) that you want to set up your pay-per-click (PPC) campaign on. Here are a few of the more popular online platforms that you might want to consider:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\tGoogle Ads<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tThe most popular and the most powerful, but the cost per click is usually higher than some of the other options. You do get what you pay for though, so keep this in mind.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tFacebook Ads<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tThe most popular and most configurable social media pay-per-click campaign option out there. The cost per click is usually higher than the other social media platforms, but again, you get what you pay for.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tMicrosoft Advertising<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tMicrosoft Advertising’s market share might be around 6% (Google dominates the search engine market obviously) but the 6% of millions of people who use Microsoft Advertising (Bing.com & MSN.com) is still worth marketing to. Microsoft Advertising usually has a cheaper cost-per-click compared to Google too.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tInstagram Ads<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tInstagram Ads can be very effective for the right type of business, especially product-based businesses. All you need to do is show off your products with pictures, carefully choose several targeted hashtags\/keywords, set your demographics, set your budget, and you’re ready to go!\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tAmazon Advertising<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tIf you sell products online, you should seriously consider adding your products onto Amazon. Once your products are on Amazon, you can use Amazon\u2019s campaign manager to set up your Amazon PPC ad campaign and start generating sales almost immediately.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tTwitter Ads<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tIf your business has a Twitter profile, then advertising on this platform via PPC ads might be a good advertising option. With Twitter Ads, you can advertise a specific tweet, you can attract new followers, or you can send more traffic to your online store(s).\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tPinterest Ads<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tIf your business has a Pinterest profile, then advertising on Pinterest via PPC ads might be a good advertising option as well. How? You can promote specific Pinterest Pins and then link them back to your online store(s).\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tLinkedIn Marketing Solutions<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tIf you\u2019re in the business-to-business (B2B) business, professional business, if you are looking to hire employees, then a LinkedIn PPC campaign might be a good advertising option for you.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tYouTube Advertising<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tIf you want to advertise via video, then YouTube video ads are a great way to do this. These types of ads are actually created via Google Ads since Google owns YouTube. You only pay when someone clicks on your ad in your video or watches your ad for at least 30 seconds.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tThere are dozens more pay-per-click (PPC) campaigns platforms out there, so if none of these fit your product’s niche, let’s talk<\/a>, so we can find you a platform that works for your business.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Step 2.<\/strong> Next, you will need to figure out which sets of keywords you want to target for your ad campaign(s). This is the toughest part of any pay-per-click ad campaign because there are several variables to consider. Here are a few basic fundamentals to wrap your mind around before you start researching your own list of keywords that you want to target:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tThe more specific your keyword phrase is, the cheaper your cost-per-click is going to be. For example, if you run an auto-mechanic shop in Chicago then your cost-per-click for \u201cThe Best Mechanic In Chicago\u201d is most likely going to be cheaper than \u201cChicago Mechanics\u201d.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDo thorough research on your niche to make sure you use targeted keywords for your targeted customer. For example, if you have a seafood restaurant in Miami then you will want to make sure that you use a keyword phrase like \u201cbest seafood restaurants in Miami\u201d or \u201cseafood restaurants near me\u201d (if you\u2019re in the Miami area of course). If you pick a keyword phrase like \u201cMiami seafood\u201d then you will be wasting money because that phrase is too general and you will be competing with anyone and everyone who sells seafood in Miami (grocery stores, catering companies, fishing charters, etc).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tUse different keywords for different platforms. For example, if you are selling products in your store and on Amazon, you might want to run a PPC campaign on Instagram and on Amazon. The Instagram PPC ad should use keywords that involve both your product and your brick and mortar location. Your Amazon PPC campaign should use keywords that explain only your product(s). Make sense?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Step 2.<\/strong> Next, you will need to figure out which sets of keywords you want to target for your ad campaign(s). This is the toughest part of any pay-per-click ad campaign because there are several variables to consider. Here are a few basic fundamentals to wrap your mind around before you start researching your own list of keywords that you want to target:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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