{"id":362,"date":"2021-08-12T02:41:36","date_gmt":"2021-08-12T02:41:36","guid":{"rendered":"https:\/\/hiredmarketing.com\/?page_id=362"},"modified":"2021-10-27T15:36:16","modified_gmt":"2021-10-27T20:36:16","slug":"search-engine-optimization-seo","status":"publish","type":"page","link":"https:\/\/hiredmarketing.com\/search-engine-optimization-seo\/","title":{"rendered":"Search Engine Optimization (SEO)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"362\" class=\"elementor elementor-362\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84e06de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84e06de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87c5b99\" data-id=\"87c5b99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0893801 elementor-widget elementor-widget-heading\" data-id=\"0893801\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search Engine Optimization (SEO)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ccff68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ccff68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8a8dad\" data-id=\"b8a8dad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9aba49 elementor-widget elementor-widget-text-editor\" data-id=\"b9aba49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Search Engine Optimization (SEO)<\/strong> \u2013 is the ongoing process of optimizing your online presence so that your website, business, and products get ranked highly and organically in search engines for very specific keyword phrases.<\/p><p>Search engine optimization is absolutely necessary in order to get ranked highly in search engines and it\u2019s amazing what a little SEO can do for your business. However, be careful of scammers, spammers, and amateurs promoting this service as there are a lot of them in this field. More on this soon, but first, let\u2019s break down search engines and the search engine results page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d9a8a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"43d9a8a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4df71a elementor-widget elementor-widget-heading\" data-id=\"d4df71a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search Engines<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c0652c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c0652c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3de01b1\" data-id=\"3de01b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e395f3 elementor-widget elementor-widget-text-editor\" data-id=\"9e395f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThere are dozens of search engines out there, but which ones should you focus on optimizing your website, business, and\/or products for? That\u2019s easy\u2026.Google. Google is the only search engine that really matters. Okay, that sounds a little melodramatic, but Google does dominate the industry with having an estimated 88% of all internet searches in the US. That\u2019s insane! Bing comes in at about 6% and Yahoo comes in about 4%. The remaining 2% of searches are done using smaller search engines like duckduckgo.com, aol.com, ask.com, and several other small search engines.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed2aad5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed2aad5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9ffdd05\" data-id=\"9ffdd05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdccd52 elementor-widget elementor-widget-counter\" data-id=\"cdccd52\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"88\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">GOOGLE<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-dcc8895\" data-id=\"dcc8895\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9fdfc8 elementor-widget elementor-widget-counter\" data-id=\"d9fdfc8\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"6\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">BING<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c10fbd0\" data-id=\"c10fbd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f57f0bc elementor-widget elementor-widget-counter\" data-id=\"f57f0bc\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"4\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">YAHOO<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a458a77\" data-id=\"a458a77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3553aa elementor-widget elementor-widget-counter\" data-id=\"a3553aa\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"2\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">EVERYONE ELSE<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92807bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92807bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274eee6\" data-id=\"274eee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad7d0f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ad7d0f1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2ffaf elementor-widget elementor-widget-heading\" data-id=\"cb2ffaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search Engines Results Page (SERP)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8509e8d elementor-widget elementor-widget-text-editor\" data-id=\"8509e8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe search engine results page (SERP) is exactly what it sounds like. It\u2019s a search engine\u2019s pages upon pages of results that show after a search query for a string of keywords and\/or keyword phrases.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-231bf0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"231bf0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2aeb8c\" data-id=\"c2aeb8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-348fa7a elementor-widget elementor-widget-text-editor\" data-id=\"348fa7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThere are 4 main sections of a SERP (in Google) to pay attention to and they include:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c911204 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c911204\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d4afb6\" data-id=\"3d4afb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af4cf8b elementor-widget elementor-widget-text-editor\" data-id=\"af4cf8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>1. Organic results (FREE)<\/strong> \u2013 These are the results that are the most relevant (according to Google\u2019s algorithm) to the string of keywords used during a Google search. The higher the result, the more relative the results are supposed to be to the string of keywords searched.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26e8b8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26e8b8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78afd99\" data-id=\"78afd99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48fa4a2 elementor-widget elementor-widget-image\" data-id=\"48fa4a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/organic-serp.jpg\" class=\"attachment-full size-full wp-image-969\" alt=\"\" srcset=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/organic-serp.jpg 900w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/organic-serp-300x300.jpg 300w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/organic-serp-150x150.jpg 150w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/organic-serp-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a318cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a318cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6cc1ba\" data-id=\"a6cc1ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f0009a elementor-widget elementor-widget-text-editor\" data-id=\"4f0009a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Getting highly ranked organically in search engines is the ultimate goal of search engine optimization. It takes a lot of work and takes some time, but its absolutely worth it as it will pay you dividends over and over.<\/p><p>So you are probably thinking to yourself how you want your website, business, and\/or products to be found on the first page of Google right? So does everyone else on the internet. Getting on the first page of Google organically for competitive keywords is very hard to do no matter what some SEO salesman or saleswoman tells you. However, getting on the first page of Google organically for long-tail keywords (more on this soon) is a lot more doable if you put in the extra work and target keywords that are unique and not-so-competitive. You also need to make sure that the keywords that you choose are highly relevant to your website\u2019s content. See the keyword research section below for more information on this.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9ec58a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9ec58a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce87987\" data-id=\"ce87987\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9a6919 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b9a6919\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42a82c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42a82c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cbba94\" data-id=\"5cbba94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e8c06a elementor-widget elementor-widget-text-editor\" data-id=\"4e8c06a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>2. Inorganic Results (Paid)<\/strong> \u2013 These are the results that show up before and after organic results. They look similar to organic search results, but instead, they will usually have a little green AD logo next to the result or if it\u2019s a product, it should say \u201csponsored\u201d somewhere close to the products listed.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1543ba0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1543ba0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cddb652\" data-id=\"cddb652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddac200 elementor-widget elementor-widget-image\" data-id=\"ddac200\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/inorganic-serp-only.jpg\" class=\"attachment-full size-full wp-image-976\" alt=\"\" srcset=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/inorganic-serp-only.jpg 900w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/inorganic-serp-only-300x300.jpg 300w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/inorganic-serp-only-150x150.jpg 150w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/inorganic-serp-only-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3b4a15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3b4a15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2762faa\" data-id=\"2762faa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4ef7e4 elementor-widget elementor-widget-text-editor\" data-id=\"f4ef7e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These inorganic \/ paid results are a great way to get found almost immediately in search engines like Google. You just have to pay Google to make this happen and this is known as setting up a <strong>Google Pay-Per-Click (PPC) campaign via Google Ads<\/strong>.<\/p><p>The way this works is that you identify the keywords that you want to be found for, then you tell Google the max dollar amount that you would be willing to pay for each time someone clicks on your ad. This dollar amount that you pay each time someone clicks on your ad is called the <strong>cost-per-click<\/strong>. In the Google Ads backend, you can set up a max budget, figure out what your max cost-per-click is going to be, get an estimated traffic idea, and do a bunch of other cool things. It has a decent learning curve to it, but we can help you with this or take care of this for you.<\/p><p>The cost of each click depends on the string of keywords that you choose to be featured for and whether or not you want to pay more to be the first result to show up. For example, if you are a CPA based out of New Orleans and you want to be the first paid result for the search term \u201cCPA New Orleans\u201d then you will most likely need to spend anywhere from $3.23 to $10.19 each time someone clicks on your ad. But don\u2019t worry, you can set up a max budget in order to control your spending.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b141fe3 elementor-widget elementor-widget-image\" data-id=\"b141fe3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/cpanolabid.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"cpanolabid\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTgxLCJ1cmwiOiJodHRwczpcL1wvaGlyZWRtYXJrZXRpbmcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC9jcGFub2xhYmlkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"107\" src=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/cpanolabid.jpg\" class=\"attachment-full size-full wp-image-981\" alt=\"\" srcset=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/cpanolabid.jpg 1200w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/cpanolabid-300x27.jpg 300w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/cpanolabid-1024x91.jpg 1024w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/cpanolabid-768x68.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1145c77 elementor-widget elementor-widget-text-editor\" data-id=\"1145c77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you set up a max budget of $500 for the month using the \u201cCPA New Orleans\u201d example above, then you will get approximately 75 clicks to your website for that month from your paid advertisement (your PPC campaign). *Assuming a $6.71 average cost-per-click.<\/p><p>There is a lot more to this, so if you want to learn more, visit our<a href=\"\/pay-per-click-ppc\"> Pay-Per-Click (PPC)<\/a> page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84484c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84484c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c2e13c\" data-id=\"2c2e13c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0265a00 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0265a00\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783829a elementor-widget elementor-widget-text-editor\" data-id=\"783829a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>3. Google My Business Results<\/strong> \u2013 These are the results that show up when you are looking for a local brick-and-mortar business. This can be a local restaurant, local barbershop, local bar, local small business, and almost any type of business that has a local brick-and-mortar store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62ef7c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62ef7c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23a9167\" data-id=\"23a9167\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a6f279 elementor-widget elementor-widget-image\" data-id=\"8a6f279\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/googlemybusiness.jpg\" class=\"attachment-full size-full wp-image-985\" alt=\"\" srcset=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/googlemybusiness.jpg 900w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/googlemybusiness-300x300.jpg 300w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/googlemybusiness-150x150.jpg 150w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/googlemybusiness-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3802a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3802a49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb6838a\" data-id=\"bb6838a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5811e3b elementor-widget elementor-widget-text-editor\" data-id=\"5811e3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you have a local brick and mortar store, it\u2019s very important to spend some time optimizing your Google My Business (formerly Google Places) listing so that your business can be found by locals searching for your service and\/or product.<\/p><p>Once your business is listed, locals will be able to find you on Google Maps, be able to learn more about you, and they will also be able to give your business a rating on a scale from 1 to 5. It\u2019s important to encourage ratings from your customers so that you stand out from your competition and rank higher in the search engine results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a9caed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a9caed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25d7cbe\" data-id=\"25d7cbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-572e83a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"572e83a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae51440 elementor-widget elementor-widget-text-editor\" data-id=\"ae51440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>4. Google\u2019s Shopping Results<\/strong> \u2013 If you sell a product online, make sure that you also register every single one of your product SKUs with Google Shopping. That way, when you have people searching for your products on Google, your product gets shown in the Google Shopping results section of the SERP.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f99c3ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f99c3ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-868adba\" data-id=\"868adba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03e100f elementor-widget elementor-widget-image\" data-id=\"03e100f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/makeupbrushes.jpg\" class=\"attachment-full size-full wp-image-986\" alt=\"\" srcset=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/makeupbrushes.jpg 900w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/makeupbrushes-300x300.jpg 300w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/makeupbrushes-150x150.jpg 150w, https:\/\/hiredmarketing.com\/wp-content\/uploads\/makeupbrushes-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34f7060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34f7060\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e36423\" data-id=\"4e36423\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47bc727 elementor-widget elementor-widget-text-editor\" data-id=\"47bc727\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThere are a few other SERP sections that you might want to focus on in order to get your website, business, and\/or product found in the Google search engine results pages and they include news, images, and videos. However, since the subject of search engine optimization and SERP is just part of the equation, we will let you look into this on your own for the sake of simplicity.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-852db8f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"852db8f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b083097 elementor-widget elementor-widget-heading\" data-id=\"b083097\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keyword Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38c4f99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38c4f99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10d95f3\" data-id=\"10d95f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-677ee29 elementor-widget elementor-widget-text-editor\" data-id=\"677ee29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now that you know a little bit about search engines and how a SERP works, let\u2019s talk about the most important part of search engine optimization and that\u2019s keyword research.<\/p><p>Do you know which string of keywords you should focus on targeting for your website, business, and\/or product? You can try the trial and error approach and make a list of keywords that you think your customers are searching for and see if that generates more traffic and conversions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e7227 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5e7227\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35aff88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35aff88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec0bfd7\" data-id=\"ec0bfd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad1c86 elementor-widget elementor-widget-text-editor\" data-id=\"3ad1c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>You can also use keyword research tools to help you with this as well. <\/strong><\/p><p><span style=\"text-decoration: underline;\">We recommend using the following keyword tools to start as they are FREE:<\/span><\/p><p><strong>Google Keyword Planner<\/strong> \u2013 to use this tool, you will have to set up a Google Adwords account, but once it\u2019s set up, you can help identify very specific keywords and the estimated monthly search volume of those keywords. It\u2019s a must-use research tool. It\u2019s free to use and very powerful.<\/p><p><strong>Google Trends<\/strong> \u2013 use this tool to get demographic information on keywords as well as related queries on keywords similar to your list of targeted keywords. It\u2019s free and provides amazing insight.<\/p><p><strong>KeywordTool.io<\/strong> \u2013 this keyword research tool allows you to discover keywords on not only Google, but also YouTube, Amazon, Bing, eBay, Instagram, and Twitter. It\u2019s a great way to find additional keyword phrases to target for free, but you will have to pay to upgrade to the pro version to unlock its full power.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4d1400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4d1400\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c986a8\" data-id=\"7c986a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c603530 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c603530\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a770bc elementor-widget elementor-widget-text-editor\" data-id=\"3a770bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>There are several other keyword research tools that are amazing but they cost a little bit of money each month. <\/strong><\/p><p><span style=\"text-decoration: underline;\">Here are our top 3 favorite PAID keyword research tools:<\/span><\/p><p><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMRush.com<\/a> \u2013 probably the best-paid keyword research tool out there in our opinion.<\/p><p><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs.com<\/a> \u2013 this is an excellent keyword research tool that you can try out for $7 for 7 days before upgrading to their paid plans.<\/p><p><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz.com<\/a> \u2013 it wouldn\u2019t be fair not to include moz.com as they have been around for a long time and they have a plethora of SEO tools.<\/p><p>No matter which keyword research tools you use, we highly recommend that you focus on identifying long-tail keywords instead of common keywords that are highly competitive. Why? The short answer is that long-tail keywords are easier to achieve rankings for.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f940f54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f940f54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec5080c\" data-id=\"ec5080c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9ae444 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e9ae444\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232e366 elementor-widget elementor-widget-heading\" data-id=\"232e366\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Long-Tail Keywords<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537cd53 elementor-widget elementor-widget-text-editor\" data-id=\"537cd53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Long-tail keywords<\/strong> are usually a string of 3+ keywords in a phrase that you identify and target as part of your search engine optimization strategy.<\/p><p>When you are researching and putting together a list of keywords that you want to target for your SEO strategy, make sure that each string of keywords that you choose are specific and NOT general a.k.a. Long-tail keywords.<\/p><p>Let us give you an example. If you are a lawyer that specializes in federal intellectual property law and you have an office in New Orleans, Louisiana but you serve clients from all over the United States, then you\u2019re going to have to target very specific keywords (long-tail keywords) in order to be successful.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b3d416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b3d416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b5e503d\" data-id=\"b5e503d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96b7d59 elementor-widget elementor-widget-text-editor\" data-id=\"96b7d59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"text-decoration: underline;\">Poor Keywords To Target<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a1b36 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b0a1b36\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Lawyer\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"IP Lawyer\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Federal Lawyer\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bd6aa65\" data-id=\"bd6aa65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5db59f elementor-widget elementor-widget-text-editor\" data-id=\"e5db59f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"text-decoration: underline;\">Good Keywords To Target<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ea19b elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"18ea19b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"New Orleans IP Lawyer\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"New Orleans Patent Lawyer\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Trademark Attorney in New Orleans\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e0fc66f\" data-id=\"e0fc66f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e17ec2d elementor-widget elementor-widget-text-editor\" data-id=\"e17ec2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"text-decoration: underline;\">Great Keywords To Target<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af52d0 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9af52d0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"The Best Trademark Lawyer in New Orleans\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"New Orleans Intellectual Property Attorney\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Patent Lawyers in New Orleans Louisiana\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-257cf57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"257cf57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dedce3a\" data-id=\"dedce3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0be49be elementor-widget elementor-widget-text-editor\" data-id=\"0be49be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThese are just a few examples, but as you can see, the more specific the keyword phrases are, the more likely it is for your website to rank highly for these keywords in search engines. However, please keep in mind that there is a lot more to good keyword research than this, but identifying and targeting long-tail keywords from the very beginning is necessary for any search engine optimization strategy.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e22db1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e22db1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f8cc8f\" data-id=\"2f8cc8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-377c968 elementor-widget elementor-widget-heading\" data-id=\"377c968\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimizing Your Website For Search Engines<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c395ca elementor-widget elementor-widget-text-editor\" data-id=\"4c395ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You now know the basics on how search engines work\u2026.great! You also now know the basics on how to research long-tail keywords\u2026great! Now it\u2019s time to do some keyword research and identify at least 10 long-tail keywords that you want to target and get organic search engine rankings for. Once you have that list, it\u2019s time to start optimizing your website for search engines.<\/p><p><strong>To optimize your website for search engines, you will need to work on 3 different SEO components:<\/strong><\/p><ol><li><a href=\"\/search-engine-optimization-seo\/#on-site-seo\">On-Site SEO<\/a><\/li><li><a href=\"\/search-engine-optimization-seo\/#off-site-seo\">Off-Site SEO<\/a><\/li><li><a href=\"\/search-engine-optimization-seo\/#analytics\">Analytics \/ Measurements<\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50d92d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50d92d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2de0cdf\" data-id=\"2de0cdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-358ecb0 elementor-widget elementor-widget-menu-anchor\" data-id=\"358ecb0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"on-site-seo\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9a99c elementor-widget elementor-widget-heading\" data-id=\"9d9a99c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Onsite SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c03d458 elementor-widget elementor-widget-text-editor\" data-id=\"c03d458\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On-site SEO is the process of optimizing everything on your website so that search engines easily crawl, read, and interpret the data on your website correctly and to your specifications. To do this, search engines will look at two things. Your content and your technicals.<\/p><p><strong>Your Content<\/strong><\/p><p>The content on your website is everything when it comes to on-site SEO. If you want to get ranked for the 10+ long-tail keywords that you have identified during your keyword research phase, then you\u2019re going to need a good amount of relevant content on your website that uses these keywords naturally and without overdoing them (aka *keyword stuffing).<\/p><p>However, you also don\u2019t want to turn your website\u2019s pages into novels for only SEO reasons either because you will most likely get a high bounce rate as most people aren\u2019t going to read all of that. The best thing you can do for this is to keep your website\u2019s main content minimal, clean, and graphical (eye candy). That way your visitors find what they are looking for easily and quickly. Then for those novel reader types (and search engines), you can create a section on your website with loads of content like a blog or a section of articles\u2026.like this one.<\/p><p>Content is very important for your visitors and search engines, but there is a fine line between too much and too little content as far as conversions are concerned. Our advice is to always write for your visitor first while optimizing for search engines second.<\/p><p><strong>Your Technicals<\/strong><\/p><p>Search engines are getting smarter every single day which is why content isn\u2019t the only thing that you should focus on when working on your on-site SEO. After dialing in your content, you need to focus on the technicals of your website. Here are a few of the technical parts of your website that you will need to also dial in.<\/p><p><span style=\"text-decoration: underline;\">Crawling and Indexing<\/span> \u2013 is your website search engine friendly and easy to crawl? Does your website have a sitemap to help search engines crawl and index your website? How about your robots.txt file? Is your website\u2019s code clean and easy to read by search engines?<\/p><p><span style=\"text-decoration: underline;\">Website Speed<\/span> \u2013 is your website fast on both PCs and mobile phones? If not, your ranking on Google will be negatively affected. There are several ways to increase your website\u2019s speed (CDN, hosting improvements, code compilations, etc). You can test your website\u2019s speed here: https:\/\/developers.google.com\/speed\/pagespeed\/insights\/<\/p><p><span style=\"text-decoration: underline;\">HTTPS:\/\/ vs HTTP:\/\/<\/span> \u2013 do all of your website\u2019s pages use HTTPS:\/\/ instead of HTTP:\/\/? If not, your ranking on Google will be negatively affected. You can fix this by installing an SSL certificate on your hosting provider\u2019s server and have every page on your website link to HTTPS:\/\/ instead of HTTP:\/\/.<\/p><p><span style=\"text-decoration: underline;\">User Interface (UI) \/ User experience (UX)<\/span> \u2013 is the user interface of your website easy to navigate? How about the user experience\u2026.does your website look professional and up to date? If not, Google now takes both of these criteria into effect when ranking websites so make sure that your site has a clean interface and offers a pleasurable user experience.<\/p><p><span style=\"text-decoration: underline;\">Mobile-Friendly<\/span> \u2013 does your website work correctly on all mobile devices? Every website these days needs to be responsive and mobile-friendly. If not, your rankings on Google will be negatively affected. If your site is not mobile-friendly, you will need to make this a priority. You can check to see if your site is mobile friendly here: https:\/\/search.google.com\/test\/mobile-friendly<\/p><p><span style=\"text-decoration: underline;\">META Tags<\/span> \u2013 every page on your website will need to have unique META tags that are relative to the content on each of your website\u2019s pages. Search engines use these tags on the search engine results pages (SERP) so you will want to make sure that you spend extra time optimizing these META tags correctly. The two most important META tags to focus on are the Title Tags (~ 70 max characters) and the Description Tags (~ 160 max characters) for every single page on your website.<\/p><p><span style=\"text-decoration: underline;\">URL Structure<\/span> \u2013 every URL on your website should be structured in a way that explains the organization of your website\u2019s links. Your URL should also include the most common keywords from the content on that specific page. For example, this is a GOOD URL \u201cwww.yourwebsite.com\/appetizers\/cajun-fried-mushrooms\u201d as it shows \u201cappetizers\u201d as the parent category and \u201ccajun-fried-mushrooms\u201d as the child category. It also has keywords in the URL that reflect the content on that specific page. An example of a BAD URL would be something like this \u201cwww.yourwebsite.com\/title\/222_ajt\u201d as the organization of the website\u2019s links are not clear and there are no keywords in the URL that reflect the content.<\/p><p><span style=\"text-decoration: underline;\">Internal Links<\/span> \u2013 it\u2019s important for your website to include internal links on every page of your website that link back and forth between all of the pages on your website. This will help search engines find all of the pages on your website through a process called interlinking.<\/p><p>There is a lot more to on-site SEO like optimizing your h1 titles, adding anchor tags, adding alt text to your photos\/images, and basically making your website search engine friendly. However, let\u2019s move on to off-site SEO strategies as well as learn how to analyze and measure your search engine optimization efforts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08bad01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08bad01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75618a7\" data-id=\"75618a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11efd4d elementor-widget elementor-widget-menu-anchor\" data-id=\"11efd4d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"off-site-seo\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb7c37 elementor-widget elementor-widget-heading\" data-id=\"dfb7c37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Off-Site SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a46a8d6 elementor-widget elementor-widget-text-editor\" data-id=\"a46a8d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Off-site SEO is exactly what it sounds like\u2026its everything that you do outside of your site (off-site) to optimize your website for search engines. The off-site SEO efforts that you work on basically tell search engines that your website is credible which results in higher search engine rankings. It\u2019s really that simple and at the heart of off-site SEO is backlinks.<\/p><p><strong><span style=\"text-decoration: underline;\">Backlinks<\/span><\/strong> \u2013 are links from websites from across the internet that point back to your website. However, it\u2019s important to understand that these links need to come from credible websites, or else the links could be perceived as SPAM which can have negative consequences.<\/p><p><strong>So how do you get backlinks to your website? There are 4 common ways to do this:<\/strong><\/p><p><span style=\"text-decoration: underline;\">1. Earned Links<\/span> \u2013 This is the best way to earn backlinks to your website. All you have to do is write badass content on your website so that other websites will want to link back to you. One example could include a press release or a news article that highlights you and\/or your website for something newsworthy that you did or do. Another way is to become a resource for people (that\u2019s the approach we are taking) so that people will want to link back to you. There are several ways to do this, but it all comes back to writing content that\u2019s either newsworthy or resourceful and those backlinks will come organically.<\/p><p><span style=\"text-decoration: underline;\">2. Ask For Links<\/span> \u2013 you can also manually create links by asking for them from your customers, from influencers, from suppliers, from reporters, or any other creative way that you can think of.<\/p><p><span style=\"text-decoration: underline;\">3. Create Your Own Links<\/span> \u2013 you can also create your own links yourself by going to forums, blogs, and online directories that are relevant to your industry. You can then comment, ask questions, help someone out, or make a submission to a directory. We generally don\u2019t advise this because you absolutely do not want to appear as SPAM. However, if you actually help people out on these sites and you have a link back in your signature to your website\u2026well, that\u2019s not SPAM.<\/p><p><span style=\"text-decoration: underline;\">4. Buy Links<\/span> \u2013 you can buy links from people who specialize in link building or run bots, but only do this if you want to get risk getting blacklisted on Google. We have seen all kinds of companies do this and get away with this, but we highly recommend that you DO NOT do this. It\u2019s not worth the risk! Search engines are getting smarter and smarter and it\u2019s only a matter of time until you get busted and blacklisted. We had to mention this because it\u2019s the core strategy of hackers, scammers, spammers, and amateurs which we will talk about below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05fbc25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05fbc25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc61841\" data-id=\"fc61841\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b390d2 elementor-widget elementor-widget-menu-anchor\" data-id=\"6b390d2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"analytics\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae5d0ea elementor-widget elementor-widget-heading\" data-id=\"ae5d0ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analytics \/ Measurements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b61f5c elementor-widget elementor-widget-text-editor\" data-id=\"2b61f5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The last step to a successful SEO strategy is to analyze your website\u2019s data and make adjustments where necessary. There are several ways to do this, but we will give you a summary of the most common method that we use for ourselves and our clients.<\/p><p><span style=\"text-decoration: underline;\">Google Analytics<\/span> \u2013 we love Google products and one of the best products that Google offers is Google Analytics. All you have to do is sign up for a free Google Analytics account at www.google.com\/analytics and then follow the instructions to add a small piece of code to your website. After that and a few small adjustments, you will have access to all kinds of information. You will know where your visitor came from, whether they were on a PC or their phone, what keyword they used to find you, and so much more. You need to know your data before making any adjustments and setting up Google Analytics will help you with this.<\/p><p><span style=\"text-decoration: underline;\">Making Adjustments<\/span> \u2013 once you start digging into the data, it will become apparent what adjustments that you need to make in order to get more traffic. If you find that your visitors are coming to your homepage but over 75% of them are leaving right away and not clicking on to other pages, you know you have a homepage landing problem so you will need to make adjustments. If you find that you are getting traffic for keywords that aren\u2019t turning into conversions\u2026well, you might want to look at your website and reanalyze the use of those particular keywords.<\/p><p>SEO is an ongoing process of continuous analyzing and continuous adjusting, but it\u2019s worth it. Once you start getting organic traffic to your website, you literally don\u2019t have to spend a dime on paid advertising if you don\u2019t want to because you\u2019re getting found for the keywords that you targeted naturally. This is the ultimate goal when you dive into search engine optimization and it\u2019s one of the best marketing decisions that you can make when trying to gain additional traffic for your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c3bcba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c3bcba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-003642c\" data-id=\"003642c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45eef26 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"45eef26\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8b6b9 elementor-widget elementor-widget-text-editor\" data-id=\"fb8b6b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWatch Out For:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef08042 elementor-widget elementor-widget-text-editor\" data-id=\"ef08042\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tScammers, Spammers, Black-Hatters, &amp; Get-Rich-Quick Schemers\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8243194 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8243194\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acc6e8c\" data-id=\"acc6e8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a944010 elementor-widget elementor-widget-text-editor\" data-id=\"a944010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unfortunately, there are a lot of scammers, spammers, black-hatters, and get-rich-quick schemers offering search engine optimization services lately so you need to be careful and do your own research before you hire anyone to optimize your website. If you have a business, you will most likely get a call, text message, email, letter, or social media message from one or more of these people trying to sell you SEO services. Why? The simple answer is that it\u2019s easy to make money off of people for a service that is difficult to understand. It\u2019s a sad truth, but let\u2019s look take a look at the 4 types of SEO salespeople that you should avoid.<\/p><p><strong>Scammers<\/strong> \u2013 scammers will attempt to sell you on SEO services, take your money, and then do little to no actual SEO work. Then when you try to track them down for an SEO update, they disappear.<\/p><p><strong>Spammers<\/strong> \u2013 these guys are the robo-callers, robo-texters, and the robo-emailers who send spam out to thousands of businesses hoping to land a responder. Once they get a responder, they usually sell your information to a 3rd party that offers SEO services. However, there is no guarantee that this 3rd party isn\u2019t also one of the other 3 types of SEO salespeople. These guys are also the most annoying.<\/p><p><strong>Blackhatters<\/strong> \u2013 also known as black hat SEO strategists, are the ones who usually know SEO well, but they use methods that are frowned upon by search engines to get results fast. Going this method can achieve high search engine rankings quickly but in the long-term, black hat SEO can do more harm than good.<\/p><p><strong>Get-Rich-Quick Schemers<\/strong> \u2013 these guys are trained to make money from you and not for you. They usually know very little when it comes to SEO but they still insist on selling you hard on SEO services in order to make a quick buck. Unfortunately, there are a lot of get-rich-quick seminars and courses online nowadays that teach their students how to get rich by selling SEO services to businesses with little to no SEO or technical experience. I don\u2019t know about you, but I wouldn\u2019t want an over-enthusiastic salesperson who was part of a get-rich-quick seminar to touch anything on or off of my website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da9763 elementor-widget elementor-widget-text-editor\" data-id=\"1da9763\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWhat Can You Do To Protect Yourself?\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05bf908 elementor-widget elementor-widget-text-editor\" data-id=\"05bf908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tYou can protect yourself by doing a little research before you engage in any marketing activity, including SEO. Here are a few questions to ask your marketing company:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2048b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ca2048b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-question-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Is the marketing company or SEO specialist that reached out to you local? If so, do they have a brick and mortar location?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-question-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Does the marketing company or SEO specialist have a website and if so, does their own website look credible, clean, and does it appear SEO friendly?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-question-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Is the email address that\u2019s associated with the salesperson from a real website (steve@<u>mymarketingcompany.com<\/u> or britney@<u>sometypeofseospecialist.com<\/u>) or is the email from a general email service provider (steve24@<u>gmail.com<\/u> or britney@<u>yahoo.com<\/u>)? We would highly recommend that you only respond to people who have a real website behind their name for credibility reasons alone. Anyone can create an @gmail.com email address and a real SEO specialist won\u2019t be using this type of email address.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-question-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Does the marketing company or SEO specialist have any social media accounts that you can reference?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-question-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Does the marketing company or SEO specialist have any portfolio pieces that you can reference and verify?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb905d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4eb905d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccfd2a elementor-widget elementor-widget-text-editor\" data-id=\"2ccfd2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These are just a few questions to ask but make sure that you do your full due diligence before hiring any person or company.<\/p><p>We hope that this information has helped you understand some of the basics regarding search engine optimization. There is a whole lot more to SEO, but having a basic understanding of how it all works is a necessity for success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0404743 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0404743\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2e6772 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2e6772\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb1ad42\" data-id=\"cb1ad42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3291b5 elementor-widget elementor-widget-image\" data-id=\"c3291b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/hiredmarketing.com\/wp-content\/uploads\/2021\/08\/drew-character-black-225x300-1.jpg\" class=\"attachment-full size-full wp-image-227\" alt=\"Drew Restivo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8645b91 elementor-widget elementor-widget-text-editor\" data-id=\"8645b91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Drew Restivo<\/strong><br \/><em>Founder at\u00a0HiredMarketing.com<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-031a7e8\" data-id=\"031a7e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1891093 elementor-widget elementor-widget-text-editor\" data-id=\"1891093\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We would <strong>LOVE<\/strong> the opportunity to help you optimize your e-commerce store, business, and\/or products for search engines! This is one of the many reasons why we created HiredMarketing.com because we want to be your product marketing hired hand when you need help. We work on demand, so we can do as little or as much as you need us to. We work on a monthly retainer model so you get to determine how many hours we work on your product marketing projects each month, so you never have to worry about going over your marketing budget. The days of having to hire and train in-house employees for individual marketing tasks are gone. You hire us and we will use our own proven product marketing specialists to carry out your product marketing tasks efficiently, effectively, and within budget.<\/p><p>If you have questions or if you\u2019re interested in learning more, <strong><a href=\"\/lets-talk\">let\u2019s talk<\/a><\/strong>.<\/p><p>If you\u2019re the type of person that needs more data before you want to talk to us, then let us conduct a FREE (for those that qualify) Product Marketing Game Plan (PMGP) on your business and products to show you which product marketing strategies you should be implementing to increase your product sales. For your free Product Market Game Plan (PMGP), <strong><a href=\"\/product-marketing-game-plan-pmgp\">click here<\/a><\/strong>.<\/p><p>If you want to know our transparent pricing options or if you are ready to hire a hand to help you market your products and increase your product sales, then go ahead and <strong><a href=\"\/hire-a-hand\">click here<\/a><\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) Search Engine Optimization (SEO) \u2013 is the ongoing process of optimizing your online presence so that your website, business, and products get ranked highly and organically in search engines for very specific keyword phrases. Search engine optimization is absolutely necessary in order to get ranked highly in search engines and it\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/hiredmarketing.com\/wp-json\/wp\/v2\/pages\/362"}],"collection":[{"href":"https:\/\/hiredmarketing.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hiredmarketing.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hiredmarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hiredmarketing.com\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":13,"href":"https:\/\/hiredmarketing.com\/wp-json\/wp\/v2\/pages\/362\/revisions"}],"predecessor-version":[{"id":1953,"href":"https:\/\/hiredmarketing.com\/wp-json\/wp\/v2\/pages\/362\/revisions\/1953"}],"wp:attachment":[{"href":"https:\/\/hiredmarketing.com\/wp-json\/wp\/v2\/media?parent=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}