{"id":352,"date":"2021-08-12T02:18:25","date_gmt":"2021-08-12T02:18:25","guid":{"rendered":"https:\/\/hiredmarketing.com\/?page_id=352"},"modified":"2021-10-27T15:33:06","modified_gmt":"2021-10-27T20:33:06","slug":"influencers","status":"publish","type":"page","link":"https:\/\/hiredmarketing.com\/influencers\/","title":{"rendered":"Influencers"},"content":{"rendered":"\t\t
What are influencers? Influencers are people (or businesses) who will promote your products on their social media accounts for a specified fee. This product promotion could be in the form of a post on the influencer\u2019s Instagram page, a mention of your business and\/or product on their YouTube channel, or a shoutout to you from one of their stories on TikTok. These are only a few examples of how an influencer would be able to promote your products. The opportunities are endless when it comes to influencers, so feel free to get creative.<\/p>
Depending on the influencer and your product\u2019s niche, an influencer can help you get a lot of attention to your products in a short amount of time. However, this isn\u2019t always the case. Unfortunately, there are a ton of influencers out there who have exaggerated social media followings. What we mean by this is that if you hire an influencer on Instagram who shows that he\/she has 100,000 followers, it\u2019s possible that this influencer might only have 20,000 or so legitimate followers. The rest of the followers just might be fake accounts, fake followers, fake likes, bots, and\/or click farms. We aren\u2019t saying that this is mostly the case, but we are saying that it happens more than the average user might assume, so it\u2019s imperative to research every influencer extensively before you hire them. There are several ways to spot the exaggerated influencer which we will write about in another article sometime in the near future. For now, let\u2019s put the exaggerated influencer to the side, and let\u2019s talk about the real deal influencers who can actually help you get more attention and sales for your products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Before you start searching for influencers to hire, you first need to craft your influencer campaign strategy.<\/p> To help you start with the mental part of this process, here is a short checklist of questions you need to answer:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Now that you have thought about a few ideas about your campaign strategy, it\u2019s time to start thinking about a budget.<\/p> To help you come up with a budget here is another short checklist of questions you need to answer:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t This is the hardest part of the influencer marketing campaign because you\u2019re looking for an influencer that fits the many variables that you need in order to give your business and products the best chance of success.<\/p> To help you search for influencers on Instagram for example, here are a few tips:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t This is just one of many ways to hire an influencer naturally and organically.<\/p> If you want to learn more about other ways to hire an influencer using other methods, Let\u2019s Talk<\/a>!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Drew Restivo<\/strong> We would LOVE<\/strong> the opportunity to help you find, hire, and manage your next influencer! This is one of the many reasons why we created HiredMarketing.com because we want to be your product marketing hired hand when you need help. We work on demand, so we can do as little or as much as you need us to. We work on a monthly retainer model so you get to determine how many hours we work on your product marketing projects each month, so you never have to worry about going over your marketing budget. The days of having to hire and train in-house employees for individual marketing tasks are gone. You hire us and we will use our own proven product marketing specialists to carry out your product marketing tasks efficiently, effectively, and within budget.<\/p> If you have questions or if you\u2019re interested in learning more, let\u2019s talk<\/a><\/strong>.<\/p> If you\u2019re the type of person that needs more data before you want to talk to us, then let us conduct a FREE (for those that qualify) Product Marketing Game Plan (PMGP) on your business and products to show you which product marketing strategies you should be implementing to increase your product sales. For your free Product Market Game Plan (PMGP), click here<\/a><\/strong>.<\/p>
Founder at\u00a0HiredMarketing.com<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t