{"id":2393,"date":"2022-09-30T12:48:00","date_gmt":"2022-09-30T17:48:00","guid":{"rendered":"https:\/\/hiredmarketing.com\/?page_id=2393"},"modified":"2022-11-14T18:30:37","modified_gmt":"2022-11-14T23:30:37","slug":"web-development","status":"publish","type":"page","link":"https:\/\/hiredmarketing.com\/web-development\/","title":{"rendered":"Web Development"},"content":{"rendered":"\t\t
As you probably know, every business needs a website to communicate to the world who they are and what they do. I know this sounds obvious, but what you might not know about web development is that having a website can also hurt your business too if your website does not accurately reflect who you are and what you do.<\/p>\n
We see this happen all the time and we are sure you have experienced this too. For example, let’s pretend that you’re in the market for a new pre-workout supplement to help you burn those extra calories at the gym. If you’re like most of us, you probably either go straight to Google (or straight to Amazon). You then do a few searches, scour through the reviews, and then narrow your options to 2 to 3 pre-workout supplements. If you’re the impatient type of person, then you might just purchase the product with the most reviews or the product with the best-looking label. However, if you’re the type of person who reads the nutritional labels, researches whether or not the ingredients were ethically sourced, and\/or looks into whether the company who is selling this pre-workout supplement is a real science-backed nutritional company, then chances are high that you visited the websites of each company’s pre-workout supplement website to help you make your final decision. The chances are also high that you also decided to purchase the pre-workout supplement from the company whose website confirmed what was being advertised and best reflected the product you were interested in purchasing. At the same time, the chances are also high that you also subconsciously blacklisted<\/span> the company of any of the other pre-workout supplement websites that you visited whose identity or message did not align with what their product was advertising.\u00a0<\/p>\n The above is just one of many examples of why it is so important that your website accurately reflects who you are and what you do.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Developing Your Website To Accurately Reflect You, Your Products, and Your Business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t If you invest the time and energy into developing your website so that it is professional, responsive, and reflects your business accurately, you will see an increase in sales as well as customer loyalty, guaranteed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t When you’re ready to start developing your website, the first thing that you should focus on is clearly defining the purpose of your business and products so that you can communicate this through your website to your customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Once you have completed the task above, you can pat yourself on the back because you just created an outline for how to communicate to your customers through your website. This message will accurately reflect you, your products, and your business and will authentically resonate with your customers. More on this later.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t After you have defined the purpose of your business and your products, it’s time to decide what you want to try doing yourself and what you want to hire out. There are plenty of website builders out there now so building your website yourself is now a real possibility.<\/p>\n For starters, here are just a few questions that you need to ask yourself if you want to try building your website yourself.<\/p>\n If your budget is under $2,000 and\/or you’re just starting out, then it wouldn’t be a bad idea to try building your website yourself.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Choosing the right content management system (CMS) for building your website yourself is very important. WordPress is the most powerful and scalable but Wix is the easiest to use for beginners, so make sure that you look at all three options carefully. We LOVE WordPress, so the decision is easy for us.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Whether you decided to build your website yourself or if you hire it out, there are still other website-related tasks that you still need to think about. Here are a few more questions that you need to ask yourself.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Content<\/strong> – Nobody knows your business and your products better than you so will have to be somewhat involved in the content part no matter what, but that doesn’t mean that you have to write your whole story yourself unless you love writing. There are content writers (copywriters) who will be happy to listen to your story and write a lot of your content for you. We have copywriters in all kinds of niches that would love to write your copy, so if you need this service, let’s talk<\/a>!<\/p>STEP 1 - DEFINE YOUR PURPOSE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
STEP 2 - DECIDING TO DO IT YOURSELF (DIY) OR HIRE IT OUT<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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STEP 3 - DECIDING ON WHAT TO INCLUDE INSIDE OF YOUR WEBSITE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t